Build around the family
Mercy Miller, Master P, and Romeo Miller gave the content series a connection to basketball that audiences could recognize. With creators spanning Los Angeles and Texas, getting the right people approved was the first production decision.
Give every partner the same production view
We sourced creators from our roster, coordinated contracting and approvals, and kept deliverables, post links, and flight dates in one shared dashboard. With only three days to launch, a producer needed to see which approval was holding up a post without asking three different teams.
Carry the brief into reporting
After launch, we tracked reach, earned media value, and sentiment. Those measures answered different questions about distribution and audience response. The published result we can point to here is the speed of execution: a multi-market series live in 72 hours.